

Foyles was founded in 1903 by the Foyle brothers and today they are still independently owned. But they've branched out from the flagship location on Charing Cross Road, a London street known for its booksellers and put in the spotlight in Helene Hanff's 84 Charing Cross Road.
Penny Mountain and Christopher Foyle authored a history of the book store in 2003 to celebrate a century of business: Foyles: A Celebration.
I've had the bookmark for awhile now, but the model van is a recent purchase thanks to an unintended search result on ebay. It reminded me of the old Matchbox Cars I collected as a kid. And like the Matchbox Cars, the Foyles van was made in England.
This model is Issue 25, a Morris Minor Van in the Days-Gone line made by Lledo, a company co-founded in 1982 by the former president of Matchbox, coincidentally. That explains why I was reminded of the cars I collected in the 1960s.
Though not ephemeral by design, I thought the bookseller's van complemented the bookmark and had to add it to my collection.



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