Here is a Foyles bookmark, complemented by a model of a van the bookstore used (or may have used) long ago to transport inventory to and from its shop.
Foyles was founded in 1903 by the Foyle brothers and today they are still independently owned. But they've branched out from the flagship location on Charing Cross Road, a London street known for its booksellers and put in the spotlight in Helene Hanff's 84 Charing Cross Road.
Penny Mountain and Christopher Foyle authored a history of the book store in 2003 to celebrate a century of business: Foyles: A Celebration.
I've had the bookmark for awhile now, but the model van is a recent purchase thanks to an unintended search result on ebay. It reminded me of the old Matchbox Cars I collected as a kid. And like the Matchbox Cars, the Foyles van was made in England.
This model is Issue 25, a Morris Minor Van in the Days-Gone line made by Lledo, a company co-founded in 1982 by the former president of Matchbox, coincidentally. That explains why I was reminded of the cars I collected in the 1960s.
Though not ephemeral by design, I thought the bookseller's van complemented the bookmark and had to add it to my collection.