Translate

Tuesday, April 6, 2010

Saunder's Old Book Store

I was going to title, or even subtitle, this one, "Turkey at the Berlin Congress." The image on this card caught my attention.

I knew it was a bookseller's trade card, but I couldn't make the curious connection to a platter of turkey and the Berlin Congress, whatever that was. And so I had to have the card. And then a history lesson.





For a quick introduction, I went to the Wikipedia page for Berlin Congress, which opens with this:
The Congress of Berlin (13 June - 13 July 1878) was a meeting of the European Great Powers' and the Ottoman Empire's leading statesmen in Berlin in 1878. In the wake of the Russo-Turkish War of 1877–78, the meeting's aim was to reorganize the countries of the Balkans.
The New World Encyclopedia contributes this, which helps to understand Turkey on a platter:
Up until Berlin, Turkey had been viewed as a European power. Stripped of almost all European territory, it was no longer viewed as part of Europe.
"I'm not sure what all that had to do with a Philadelphia bookseller, but the cartoon on the trade card at least helped me date the card to 1878. I assume 1878 because of the timeliness of the event and because it wouldn't have relevance for later years. I have found other political cartoons about Turkey at the Berlin Congress, so I also assume the Berlin Congress was a big deal in the US to warrant a cartoon in local papers, not to mention a bookseller's trade card.

I know that Saunder's was in Philadelphia because of the address on the card. A quick consultation with a map shows the streets are consistent with the street address on the card.

What I'm curious about is if Saunder's printed a new batch of trade cards whenever world events seemed significant enough to warrant a new cartoon to help sell a few books.

That they needed fresh stock is evident by the dual-sided pleas for books. They purchased libraries and small collections and books they claimed their owners had no interest in. "You don't really want those old books, do you?"

I make one last assumption here that Saunder's enjoyed good sales (to support their buying habit) and that they enjoyed some longevity. But the scarcity of information on the firm makes it difficult to put together a decent bio on the company.

But if a picture is worth a thousand words, then maybe some of those words would describe the creativity Saunder's had for attracting customers and the fact that a sense of humor was part of the firm's culture. Today they would have gone broke printing new cards to keep up with all the political lampooning that's part of our culture.

No comments:

Post a Comment

Labels

A.S. Burbank (1) Abel Tompkins (1) abraham lincoln (2) ad booklets (1) ad card (2) ad cover (1) ad covers (12) advertising (1) Africa (1) African American (1) Alabama (1) alexandria virginia (1) Alfred Lorentz (2) Alfred Sutro (1) Allentown PA (1) Amalfi (1) american antiquarian society (2) American Book Company (1) American Bookbinders Museum (1) American literature (1) Americana (1) Andrew Hoyem (1) Andy Rooney (1) announcement card (1) announcement cards (1) announcements (1) Anthony Newnham (1) antiquarian book (1) Aoki (1) Arion Press (1) Arthur H. Chase (1) astronaut (1) auction catalogs (1) Australia (1) author (1) author promo (1) authors (1) autographs (1) automobiles (1) Baghdad (1) Baltimore (1) bank drafts (1) Barcelona (1) baseball writer (1) Beatles (1) Berlin (1) Bertha Mahoney (1) Bertha Mahony (1) bibliately (1) bibliomania (1) bibliophilately (1) bibliophiles (4) billhead (6) billheads (4) Billie Burke (1) Birchall's Bookstore (1) Birmingham (1) black culture (1) blotters (1) Bob Dylan (1) Boernicke and Tafel (1) book (2) book caravan (1) Book Club of California (1) book collecting (1) book collector (1) book collectors (3) book design (1) book fairs (2) Book of Kells (1) book shop label (1) book shop labels (1) book shops (15) book signing (1) book store (2) book stores (1) bookbinder (2) bookbinder tickets (2) bookcards (1) booklets (1) bookmark (3) bookmarks (2) bookmobiles (5) Bookplate (4) bookplate design (1) bookplates (15) books (6) bookseller (18) bookseller circus books Maine (1) bookseller labels (5) bookseller labels tickets (1) bookseller reviews (1) booksellers (45) Booksellers' League of New York (1) bookshop (1) Bookshop for Boys and Girls (1) bookstore (6) bookstores (8) boston (11) bottle (1) bouquinistes (1) brattle (1) broadside (2) brochure (1) brochures (1) Brooklyn (1) Bruce Rogers (1) business cards (1) button chaser (1) Buzz Aldrin (2) calendars (1) California (1) Canada (2) cancer medical bookplate (1) catalog (1) catalogs (4) catalogues (2) Catholic books (1) Charles C. Soule (1) Charles Hoy Fort (1) charleston (1) Cherokee (1) children's literature (1) Christmas (1) chromolithograph plate (1) cigarettes (1) Civil War (3) Classic Motorbooks (1) Clayburgh (1) Clements Library (1) collectors (1) collectors' institute (1) Confederate (1) Confederate Home for Veterans (1) Connecticut (1) Cooperstown (1) Cornhill (1) Cosmic Aeroplane (1) covers (1) Croatia (1) Cuba (1) D. Lothrop (1) D. Lothrop and Co. (1) Dartmouth (1) Decatur Illinois (1) Declaration of Independence (1) Dedham Massacusetts (1) Denver (1) Detroit (1) DF Wallace (1) Dial (1) diary (1) Dickensiana (1) die-cut (1) digital ephemera (2) Doane (1) dolls (1) Donohue & Henneberry (1) drug store (1) Dublin (1) Dubrovnik (1) Durrie and; Peck (1) dust jacket (1) Dutch (1) Dutch Booksellers Association (1) dutton (1) Ed Sullivan (1) Emil Prass (1) encino press (3) engraving (1) ephemera (3) Ernest Dawson (1) Eugene O'Neill (1) Eurkea Bazaar (1) European history (1) Evelyn Waugh (1) ex libris (2) exhibits (2) expositions (1) Felix Cunha (1) feria del libro (1) fine printing (1) Firenza (1) Firenze (1) Florence (1) flyaways (1) flyers (1) Fortean Society (1) Foyles (2) France (2) Francis Scott Key (1) Friedrich Furchheim (1) G. Wyman (1) George Doll (1) German (1) Germany (1) GF Warfield (1) ghosts (1) Goodspeed's (2) Goodspeed's Book Shop (1) Grabhorn Press (1) graphic design (1) Greenaway House (1) Greenwich Village (1) greeting cards (1) Haines and Essick (1) Haiti (1) hand fans (1) Hans P. Kraus (1) Hartford (1) Hartford Connecticut (1) Harvard Library (1) haunted (1) headshop (1) Herbert Fahey (1) Herbert Faulkner West (1) Holmes Book Company (1) holt and rinehart (1) homeopathy (1) Horace Mann (1) Horn Book Magazine (1) Houghton Mifflin (1) Houston (4) Hudson's (1) Iceland (1) illuminated manuscripts (1) illustrations (1) illustrators (1) IMBS (1) indiana (1) instructions (1) International Exhibit 1862 (1) International Miniature Book Society (1) invoice (1) Iraq (1) isaiah thomas (2) Italy (2) J.F. Collins (1) J.J. Lankes (1) Jack Kerouac (1) Jacqueline Kennedy (1) James Hustler (1) James Walker (1) Japanese paper (1) Jean Frey (1) jerome holtzman (1) JJ Lankes (1) JK Gill Company (1) John Chapman (1) John Ford Esq. (1) John Langdon Sibley (1) John Love Bookseller England 1700s Goodspeed William Wadd (1) John Penington (1) John Rothensteiner (1) John W. Park (1) Johnny Appleseed (1) Jones' Bookstore (1) JR Osgood (1) Justin Brierly (1) Justin Brierly Denver Neal Cassady Jack Kerouac Beat Generation (1) Katherine Goddard (1) Ketterlinus (1) Kitemaug (1) Knoxville (1) label (1) law books (2) LBJ (1) Leipzig (2) Leona Rostenberg (1) letter (3) letterhead (2) letters (5) Levi K. Fuller (1) librarian (2) librarians (2) libraries (9) library (1) library accessions list (1) library catalogs (2) Little Brown (1) Lloyd Adams Noble (1) London (1) Longfellow (1) Los Angeles (2) Lowman and Hanford (1) lunar landing (1) Macedonia (1) Macmillan (1) Magazine ads (2) Maine (1) Malta (1) manuscript (1) Marian Cutter (1) Mark Twain (1) martyr (1) massachusetts (1) Mayfair Bookshop (1) McGirr's (1) medical (1) Menno Hertzberger (1) menus (1) Michigan (1) Michigan history (2) miniature books (2) Minneapolis (1) Minnesota (1) motorsports (1) Mrs. Paul's Kitchens (1) Mundelein (1) Museum of Printing History (1) Naples (1) Napoli (1) National Library Association (1) Neal Cassady (1) Nederlandse Boekverkopersbond (1) Nevada (1) New Hampshire (2) New Mexico (1) New Orleans (1) New York (7) New York Public Library (1) newsletters (2) Nice (1) Niles Michigan (1) nuns (1) Oakland (2) Oklahoma (1) Olympia Dukakis (1) Ontario (1) opera (1) Oregon (1) Ottawa (1) P. Garrett & Co. (1) pamphlets (1) Paris (1) Patriot (1) patriotic (1) Penguin Book Shop (1) Penn Letter Book (1) Pennsylvania (1) Philadelphia (5) Philip Greely Brown (1) photos (1) Pilgrim Bookshop (1) Pilgrims (1) playbill (1) Plymouth (1) poets (1) Poland (1) post card (2) post cards (1) postal covers (1) postal history (1) postcards (5) Postcards Leipzig Publishers Booksellers Buchhändlerbörse (1) President Kennedy (1) President Truman (1) press photos (1) press release (1) Princeton (1) print announcements (1) printer (4) printers (5) Printing (1) printing arts (2) program (1) promotional letters (1) promotional photo (1) prospectus (1) prospectuses (2) Providence (1) publisher (6) publisher insert (1) publishers (21) publishers booksellers encyclopedias dictionaries (1) publishers Japan (1) Publishing (1) Puerto Rico (1) Ransom Center (1) Rare Bibles (1) rare books (1) Rasmussen (1) Raymer's (2) Raymond Carver (1) reading (1) receipt (1) receipts (1) Reed Books (1) review copy (1) review slips (1) Rhode Island (1) Ricardo Veloso (1) Rice Institute (1) Richter (1) riverrun bookshop (1) Robert Frost (1) rodeo (1) roger beacham (1) Rose Wilder Lane (1) Roxburghe Club (2) Rumball-Petre (1) Russia (1) sales receipts (1) sales rep (1) Salt Lake City (1) Samuel Hooper Hooper (1) San Diego (1) San Francisco (7) Santa Fe (1) Saunders (1) Sausalito (1) Schomburg (1) school (1) Schulte's Book Store (4) Schumann-Heink (1) Scofield Thayer (1) Seattle (2) ships (1) Sidney L. Smith (1) Sidney S. Rider (1) Sierra Leone (1) Sir Thomas Phillipps (1) small presses (1) Society of Lincoln's Inn (1) south carolina (1) south dakota (1) Southwest (1) Spain (2) spelling (1) Springfield Illinois (1) St. Paul (1) stamps (1) Star-Spangled Banner (1) statements (1) stationers (3) Stefan Lorant (1) Sun Iron Building (1) swap cards (1) Switzerland (1) teaching (1) Tennessee (1) Texas (4) Thanksgiving (1) Thatcher (1) The Netherlands (1) The Tides (1) The Virginian (1) Theodore Dreiser (1) Tibbals (1) tickets (2) Ticknor (2) Tiffany Thayer (1) trade card (2) trade cards (6) trading cards (1) trailers (1) Treves. Florence (1) Trinity College (1) typewriters (1) typography (1) Universalists (1) University of Delaware Library (1) University of Michigan (2) University of Texas (1) university of texas-pan american (1) university presses (1) Utah (1) valentines (1) Valletta (1) Vermont (1) W.E. Osborne (1) W.I. Whiting (1) W.M. Morrison (1) War of 1812 (1) Waring (1) Waterbury (1) Western Americana (1) Westerns (1) Wiener Library (1) william and barbara holman collection. book arts (2) William Briggs (1) William Goddard (1) william r. holman (5) wire photos (2) Wisconsin (1) Wister (1) Witkower's (1) wittliff (3) woodcuts (1) Wooster Ohio (1) worcester (1) World War II (1) writers (1) Zagreb (1) Zahm (1)
 
Creative Commons License
Bibliophemera by Chuck Whiting is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.