L'Auto-Carro Libreria: An Early Italian Bookmobile
This photo is cropped from the photo below that features a page from a 1922 issue of the once popular, long-defunct Italian publication L'Illustrazione Italiana . UNA NUOVA INIZIATIVA PER LA DIFFUSIONE DEL LIBRO proclaims the title at the top of the photo, or, in English (as best I can tell), A New Initiative for Distributing Books . I assumed at first this early bookmobile in Firenza (Florence) must be affiliated with a local library. Translating the caption below the photo and researching clues within it, I learned otherwise. The caption reads: L'AUTOCARRO LIBRERIA DEGLI EDITORI TREVES E DELL'ANONIMA LIBRARIA ITALIANA, FOTOGRAFAT IN FIRENZE DURANTE IL SUO VIAGGIO INAUGURALE or, in my best attempt at English through an Internet translation site, " The truck bookstore of the publisher Treves and of the anonymous Italian books , photographed in Florence during its inaugural journey ." So the bookmobile was a publisher's method of...