ALFRED LORENTZ: Bookseller Billhead - Leipzig, Germany, 1909
Alfred Lorentz was an antiquarian bookseller whose stock ranged from the academic sciences to fine literature. This billhead features a column of advertising on the left side with a colorful illustration in Art Nouveau style for t he Toussaint-Langenscheidt Method - foreign language study using a phonetic alphabet - and dictionaries with the same pronunciation system. Charles Toussaint and Gustav Langenscheidt developed a revolutionary self-study system in 1856 that provided students a course by mail, one of the earliest forms of mass distance learning. The customer on this billhead may have had some connection with the dictionaries being offered in this ad. Theodor Reichelt was the customer for the books noted on the billhead, though a Mr. Nebel took care of the payment and may have picked up the books for Mr. Reichelt. A search for this customer turns up a Theodor Reichelt, a German academic of the late 19th and early 20th centuries that seems to fit the...