Wide Awake with D. Lothrop & Co.

Here is a Victorian trade card that promotes both the offerings of a publisher and bookseller that stocks those products for his customers.


The colorful lithograph that graces the front of the card promotes D. Lothrop & Co.'s Wide Awake series with a subscription rate discount, as well as the single issue price. Similar information is offered at the bottom of the card for another children's periodical, Baby-Land.  The publisher's popular illustrated books and a free bookcase also get a mention squeezed in at the bottom of the card, with details on the reverse side.


Those details on the reverse side follow the stamp of a local bookseller who has those items in stock or can get them for you from the publisher. The bookseller who issued this card to store patrons was D.F. Wallace of Cortland, New York, about 30 miles south of Syracuse. More on him and Cortland history in the 1870s to 1880s here.

On Christmas Eve, 2011, I blogged about another D. Lothrop piece--a postal ad cover for their Wide Awake Pleasure Book and a child's scrawl addressed to St. Nicholas on the reverse side, perhaps in an attempt to get the book advertised for Christmas. 

The Thoughts of Bibliomaven blog has much more on Daniel Lothrop, his company's books, and associated ephemera, including a near-identical trade card like the one I've posted here. 

Daniel Lothrop and His Publishing House-Part 1
Daniel Lothrop and His Publishing House-Part 2


Comments

Post a Comment

Popular posts from this blog

How to open a book

Image
Cataloging books the other day, I came across an 1890s multivolume set called Messages and Papers of the Presidents . Inside one of the volumes was a slip of printed paper with a bookbinder's message: How to Open a Book . The set was published by the Government Printing Office, so they are the likely source of this piece of paper, which reprints a passage from a publication titled, Modern Bookbinding . No other bibliographical detail is included for that title, but I have found a magazine from that era, Modern Bookbinding and Their Designers . No clue, though, as to the author of this particular piece. You might wonder (I did) why there would be a need for instructions to open a book. And if you put those instructions inside the book, doesn't that defeat the purpose somewhat? Opening a book is not as easy as you might think. At least if you read these instructions and try to follow them. Here's the gist of it in the opening run-on sentence: Hold the book with its back on a
Read more

A Bookaholic and Bibliophile in Ukraine

Image
A favorite piece in my Bibliophemera collection is an unused postcard illustrated by Ukrainian artists Romana Romanyshyn and Andriy Lesiv. It features two interesting, whimsical creatures embracing each other while maintaining engagement with their books. Cat-like and bird-like, one in high heels and one barefoot, one with a long tail and prominent ears and one with tail feathers and no visible ears, both with beaks, and both with books. They can’t put their books down even in this intimate moment. Appropriately, they are labeled Bookaholic and Bibliophile. Might they even be an imaginative rendering of the artists themselves? Romana and Andriy were both born in Lviv, Ukraine in 1984 and continue to live and work there. The illustration on the postcard is a fitting depiction of their artistic lives where books and their illustrations comprise their passion for illustration, book design, and writing. Together, they started Art Studio Agrafka in Lviv where they have produced award-win
Read more

F.F. Hansell & Bro., New Orleans 1900

Image
But for the winds of fate that first weekend in September of 1900, the building pictured above (and below), may have crumbled and the publishing & bookselling firm of F.F. Hansell in New Orleans would not have had produced the billhead above. What if the Great Storm of 1900 that leveled Galveston on September 8, 1900--America's worst natural disaster--had caught steering currents that took it north well before a Texas landfall? Hansell's billhead, dated September 28, 1900, owes its existence to the elements of nature, whatever they were at the time: High pressure over New Orleans pushing the storm west? A weak front approaching the Texas coast, pulling the storm toward it? Whatever, this storm could just as easily have veered north with a change in conditions and destroyed New Orleans. A lot of these storms that enter the Gulf of Mexico seem to make that right turn before striking the Texas coast. We (Houston-Galveston area) got lucky last summer with Gustav. Not so lucky w
Read more