The Protective Association for Publishers and Booksellers
was established in New York in 1888 in an attempt to help protect copyrights
and enable publishers and authors to keep more of the profits. Regional
publishers such as A.M. Thayer, were early pioneers in this effort. Authors
such as Mark Twain were paid in royalties tied to the subscription orders.
Twain, through his financially backed publishing company, Charles L. Webster
& Company, also earned income this way from the publication of Personal
Memoirs of U.S. Grant.
A number of publishers used a network of subscription
agents to secure orders that they'd take back to the publisher for fulfillment.
They were contractually forbidden to sell to retail stores, which in turn would
undercut the subscription prices that were generally two to three times higher
than similar publications in retail stores. The agents at times wound up with
overstock and the temptation was too much to make a buck. Add the piracy issue
with cheap knockoffs and the Protective Association for Publishers and
Booksellers had its work cut out for itself—a virtually impossible task.
These "Cinderella" stamps, which had nothing to do
with the US Postal Service, served as a tracking device with an identifying
overprint number that tied the book to a sales agent who may have sold the book
to a contractually forbidden buyer. The scheme had limited success and failed
to gain acceptance industry-wide. Enforcement was difficult at best, and the
stamps were expensive to produce.
Surviving examples of these stamps can still be found today,
usually still affixed inside late-19th-century hardcover books.
Comments
Post a Comment