Alfred Lorentz, bookseller of Leipzig

Last month, I wrote about a lawyer and publisher in California, in 1898, sending a letter to Leipzig, Germany in an attempt to find a bookseller in Europe for his new book (see Any bookseller in Leipzig will do ). He addressed it to Any Bookseller in Leipzig and hoped for the best. Notation on the envelope indicated he got lucky. Alfred Lorentz apparently was the bookseller who received the letter. I thought a nice companion piece to that cover would be some ephemera from Lorentz's business. I got lucky and found something less than a month later. This looks like a "home-made" postcard or ad card from 1923 (postmark date). The paper is thinner than card stock and the piece is cut a bit uneven. Still it got the job done for business communications. A rough translation of the message on the backside of the card indicates that Lorentz was selling everything from novelties to classic works of literature and the arts and sciences. He invites customers to come by and examine h...