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The Greenaway House in Boston's Bookshop for Boys and Girls, 1938

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The card below features a long-standing attraction at the Bookshop for Boys and Girls in Boston from the late 1920s and beyond. The reverse side is printed with information about the dolls and a rhyming announcement for The Spring Book Festival, May 2-7, 1938 at the bookshop. The Book Shop for Boys and Girls, an unconventional idea for the times, was conceived and started in October, 1916  by Bertha Mahony, of whom I've mentioned on this blog regarding the country's first traveling book truck devised to sell books. Read about it here: America's First Bookshop Caravan From the Bertha Mahony biography, The Spirited Life: Bertha Mahony Miller and Children's Books , by Eulalie Steinmetz Ross (The Horn Book, Inc., 1973), the origin of the doll known as Alice-Heidi was reported in the December 1916 issue of Little Folks Magazine. As the story goes,   Alice-Heidi fell out of Santa Claus' toy sack one Christmas Eve as his sleigh flew over Boston. She had the ...