Translate

Saturday, July 6, 2013

The Greenaway House in Boston's Bookshop for Boys and Girls, 1938

The card below features a long-standing attraction at the Bookshop for Boys and Girls in Boston from the late 1920s and beyond. The reverse side is printed with information about the dolls and a rhyming announcement for The Spring Book Festival, May 2-7, 1938 at the bookshop.


The Book Shop for Boys and Girls, an unconventional idea for the times, was conceived and started in October, 1916  by Bertha Mahony, of whom I've mentioned on this blog regarding the country's first traveling book truck devised to sell books. Read about it here: America's First Bookshop Caravan

From the Bertha Mahony biography, The Spirited Life: Bertha Mahony Miller and Children's Books, by Eulalie Steinmetz Ross (The Horn Book, Inc., 1973), the origin of the doll known as Alice-Heidi was reported in the December 1916 issue of Little Folks Magazine. As the story goes, Alice-Heidi fell out of Santa Claus' toy sack one Christmas Eve as his sleigh flew over Boston. She had the good fortune to land in the Bookshop for Boys and Girls, which had just recently opened. Children who visited the shop for a story hour provided the doll with its name. 

When the book shop moved in 1921 to new and larger quarters at 270 Boylston Street, Alice-Heidi was given her own home to live in, as opposed to the fireplace mantel in the old shop. A Mr. Burleigh of the Toy Furniture Shop in Providence, Rhode Island made the doll house and its furnishings. It was christened Greenaway House after Kate Greenaway, the beloved English author and illustrator of children's books in the nineteenth century.

The Alice-Heidi doll pictured in the card above is not the same doll that landed in the bookshop in 1916. Mahony was not satisfied with the look of the doll and changed it every year until she met a woman named Laura Mackay in 1928, who made scale models of people for museum exhibits. She was able to craft a doll for the bookshop that looked like a small person, which was exactly what Mahony had sought for years. Mackay also made a sister for Heidi-Alice, named Wendy, as well as a companion, Brownie, for the sisters. The card above mentions that Alice-Heidi and Wendy were happy to live in Greenaway House, where they had a doorman named Brownie.

Below are photos from Ross' The Spirited Life that show the Bookshop for Boys and Girls at its first and later locations. In each, only Alice-Heidi is pictured--on the mantel at the first location and in the dollhouse (Greenaway House) at the later location (270 Boylston Street). Wendy and Brownie were not yet a part of the family. You may need to click on the picture to enlarge it for a more detailed view.



2 comments:

  1. I have found the Greenaway house in a home in Westchester county, NY. Do you happen to know when the bookshop closed?!

    ReplyDelete
    Replies
    1. That's very interesting! All I know at present about the bookshop closing is that it was sometime after 1937 and I suspect within a few years of that date. The Wikipedia page for the bookshop states "the Women's Educational and Industrial Union sold the bookshop in 1937, which ultimately killed it." Would you happen to have photos of the Greenaway House or information you could share about what happened to it after the closing and how it wound up in Westchester County, NY? Would love to hear about it. chuckwhiting at gmail dot com. Thanks for sharing this update!

      Delete

Labels

A.S. Burbank (1) Abel Tompkins (1) abraham lincoln (2) ad booklets (1) ad card (2) ad cover (1) ad covers (12) advertising (1) Africa (1) African American (1) Alabama (1) alexandria virginia (1) Alfred Lorentz (2) Alfred Sutro (1) Allentown PA (1) Amalfi (1) american antiquarian society (2) American Book Company (1) American Bookbinders Museum (1) American literature (1) Americana (1) Andrew Hoyem (1) Andy Rooney (1) announcement card (1) announcement cards (1) announcements (1) Anthony Newnham (1) antiquarian book (1) Aoki (1) Arion Press (1) Arthur H. Chase (1) astronaut (1) auction catalogs (1) Australia (1) author (1) author promo (1) authors (1) autographs (1) automobiles (1) Baghdad (1) Baltimore (1) bank drafts (1) Barcelona (1) baseball writer (1) Beatles (1) Berlin (1) Bertha Mahoney (1) Bertha Mahony (1) bibliately (1) bibliomania (1) bibliophilately (1) bibliophiles (4) billhead (6) billheads (4) Billie Burke (1) Birchall's Bookstore (1) Birmingham (1) black culture (1) blotters (1) Bob Dylan (1) Boernicke and Tafel (1) book (2) book caravan (1) Book Club of California (1) book collecting (1) book collector (1) book collectors (3) book design (1) book fairs (2) Book of Kells (1) book shop label (1) book shop labels (1) book shops (15) book signing (1) book store (2) book stores (1) bookbinder (2) bookbinder tickets (2) bookcards (1) booklets (1) bookmark (3) bookmarks (2) bookmobiles (5) Bookplate (4) bookplate design (1) bookplates (15) books (6) bookseller (18) bookseller circus books Maine (1) bookseller labels (5) bookseller labels tickets (1) bookseller reviews (1) booksellers (45) Booksellers' League of New York (1) bookshop (1) Bookshop for Boys and Girls (1) bookstore (6) bookstores (8) boston (11) bottle (1) bouquinistes (1) brattle (1) broadside (2) brochure (1) brochures (1) Brooklyn (1) Bruce Rogers (1) business cards (1) button chaser (1) Buzz Aldrin (2) calendars (1) California (1) Canada (2) cancer medical bookplate (1) catalog (1) catalogs (4) catalogues (2) Catholic books (1) Charles C. Soule (1) Charles Hoy Fort (1) charleston (1) Cherokee (1) children's literature (1) Christmas (1) chromolithograph plate (1) cigarettes (1) Civil War (3) Classic Motorbooks (1) Clayburgh (1) Clements Library (1) collectors (1) collectors' institute (1) Confederate (1) Confederate Home for Veterans (1) Connecticut (1) Cooperstown (1) Cornhill (1) Cosmic Aeroplane (1) covers (1) Croatia (1) Cuba (1) D. Lothrop (1) D. Lothrop and Co. (1) Dartmouth (1) Decatur Illinois (1) Declaration of Independence (1) Dedham Massacusetts (1) Denver (1) Detroit (1) DF Wallace (1) Dial (1) diary (1) Dickensiana (1) die-cut (1) digital ephemera (2) Doane (1) dolls (1) Donohue & Henneberry (1) drug store (1) Dublin (1) Dubrovnik (1) Durrie and; Peck (1) dust jacket (1) Dutch (1) Dutch Booksellers Association (1) dutton (1) Ed Sullivan (1) Emil Prass (1) encino press (3) engraving (1) ephemera (3) Ernest Dawson (1) Eugene O'Neill (1) Eurkea Bazaar (1) European history (1) Evelyn Waugh (1) ex libris (2) exhibits (2) expositions (1) Felix Cunha (1) feria del libro (1) fine printing (1) Firenza (1) Firenze (1) Florence (1) flyaways (1) flyers (1) Fortean Society (1) Foyles (2) France (2) Francis Scott Key (1) Friedrich Furchheim (1) G. Wyman (1) George Doll (1) German (1) Germany (1) GF Warfield (1) ghosts (1) Goodspeed's (2) Goodspeed's Book Shop (1) Grabhorn Press (1) graphic design (1) Greenaway House (1) Greenwich Village (1) greeting cards (1) Haines and Essick (1) Haiti (1) hand fans (1) Hans P. Kraus (1) Hartford (1) Hartford Connecticut (1) Harvard Library (1) haunted (1) headshop (1) Herbert Fahey (1) Herbert Faulkner West (1) Holmes Book Company (1) holt and rinehart (1) homeopathy (1) Horace Mann (1) Horn Book Magazine (1) Houghton Mifflin (1) Houston (4) Hudson's (1) Iceland (1) illuminated manuscripts (1) illustrations (1) illustrators (1) IMBS (1) indiana (1) instructions (1) International Exhibit 1862 (1) International Miniature Book Society (1) invoice (1) Iraq (1) isaiah thomas (2) Italy (2) J.F. Collins (1) J.J. Lankes (1) Jack Kerouac (1) Jacqueline Kennedy (1) James Hustler (1) James Walker (1) Japanese paper (1) Jean Frey (1) jerome holtzman (1) JJ Lankes (1) JK Gill Company (1) John Chapman (1) John Ford Esq. (1) John Langdon Sibley (1) John Love Bookseller England 1700s Goodspeed William Wadd (1) John Penington (1) John Rothensteiner (1) John W. Park (1) Johnny Appleseed (1) Jones' Bookstore (1) JR Osgood (1) Justin Brierly (1) Justin Brierly Denver Neal Cassady Jack Kerouac Beat Generation (1) Katherine Goddard (1) Ketterlinus (1) Kitemaug (1) Knoxville (1) label (1) law books (2) LBJ (1) Leipzig (2) Leona Rostenberg (1) letter (3) letterhead (2) letters (5) Levi K. Fuller (1) librarian (2) librarians (2) libraries (9) library (1) library accessions list (1) library catalogs (2) Little Brown (1) Lloyd Adams Noble (1) London (1) Longfellow (1) Los Angeles (2) Lowman and Hanford (1) lunar landing (1) Macedonia (1) Macmillan (1) Magazine ads (2) Maine (1) Malta (1) manuscript (1) Marian Cutter (1) Mark Twain (1) martyr (1) massachusetts (1) Mayfair Bookshop (1) McGirr's (1) medical (1) Menno Hertzberger (1) menus (1) Michigan (1) Michigan history (2) miniature books (2) Minneapolis (1) Minnesota (1) motorsports (1) Mrs. Paul's Kitchens (1) Mundelein (1) Museum of Printing History (1) Naples (1) Napoli (1) National Library Association (1) Neal Cassady (1) Nederlandse Boekverkopersbond (1) Nevada (1) New Hampshire (2) New Mexico (1) New Orleans (1) New York (7) New York Public Library (1) newsletters (2) Nice (1) Niles Michigan (1) nuns (1) Oakland (2) Oklahoma (1) Olympia Dukakis (1) Ontario (1) opera (1) Oregon (1) Ottawa (1) P. Garrett & Co. (1) pamphlets (1) Paris (1) Patriot (1) patriotic (1) Penguin Book Shop (1) Penn Letter Book (1) Pennsylvania (1) Philadelphia (5) Philip Greely Brown (1) photos (1) Pilgrim Bookshop (1) Pilgrims (1) playbill (1) Plymouth (1) poets (1) Poland (1) post card (2) post cards (1) postal covers (1) postal history (1) postcards (5) Postcards Leipzig Publishers Booksellers Buchhändlerbörse (1) President Kennedy (1) President Truman (1) press photos (1) press release (1) Princeton (1) print announcements (1) printer (4) printers (5) Printing (1) printing arts (2) program (1) promotional letters (1) promotional photo (1) prospectus (1) prospectuses (2) Providence (1) publisher (6) publisher insert (1) publishers (21) publishers booksellers encyclopedias dictionaries (1) publishers Japan (1) Publishing (1) Puerto Rico (1) Ransom Center (1) Rare Bibles (1) rare books (1) Rasmussen (1) Raymer's (2) Raymond Carver (1) reading (1) receipt (1) receipts (1) Reed Books (1) review copy (1) review slips (1) Rhode Island (1) Ricardo Veloso (1) Rice Institute (1) Richter (1) riverrun bookshop (1) Robert Frost (1) rodeo (1) roger beacham (1) Rose Wilder Lane (1) Roxburghe Club (2) Rumball-Petre (1) Russia (1) sales receipts (1) sales rep (1) Salt Lake City (1) Samuel Hooper Hooper (1) San Diego (1) San Francisco (7) Santa Fe (1) Saunders (1) Sausalito (1) Schomburg (1) school (1) Schulte's Book Store (4) Schumann-Heink (1) Scofield Thayer (1) Seattle (2) ships (1) Sidney L. Smith (1) Sidney S. Rider (1) Sierra Leone (1) Sir Thomas Phillipps (1) small presses (1) Society of Lincoln's Inn (1) south carolina (1) south dakota (1) Southwest (1) Spain (2) spelling (1) Springfield Illinois (1) St. Paul (1) stamps (1) Star-Spangled Banner (1) statements (1) stationers (3) Stefan Lorant (1) Sun Iron Building (1) swap cards (1) Switzerland (1) teaching (1) Tennessee (1) Texas (4) Thanksgiving (1) Thatcher (1) The Netherlands (1) The Tides (1) The Virginian (1) Theodore Dreiser (1) Tibbals (1) tickets (2) Ticknor (2) Tiffany Thayer (1) trade card (2) trade cards (6) trading cards (1) trailers (1) Treves. Florence (1) Trinity College (1) typewriters (1) typography (1) Universalists (1) University of Delaware Library (1) University of Michigan (2) University of Texas (1) university of texas-pan american (1) university presses (1) Utah (1) valentines (1) Valletta (1) Vermont (1) W.E. Osborne (1) W.I. Whiting (1) W.M. Morrison (1) War of 1812 (1) Waring (1) Waterbury (1) Western Americana (1) Westerns (1) Wiener Library (1) william and barbara holman collection. book arts (2) William Briggs (1) William Goddard (1) william r. holman (5) wire photos (2) Wisconsin (1) Wister (1) Witkower's (1) wittliff (3) woodcuts (1) Wooster Ohio (1) worcester (1) World War II (1) writers (1) Zagreb (1) Zahm (1)
 
Creative Commons License
Bibliophemera by Chuck Whiting is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.