The Handsomest Book Store on Earth
I have ephemera touting various book stores as "the best," "the biggest," or "the cheapest." But I've come across only one book store that made the following claim: The Handsomest Book Store on Earth And that would be the St. Paul Book and Stationery Co., at Fifth and St. Peter Streets in St. Paul Minnesota, according to the postal history below: This 1895 ad cover for the book store claims its superior physical beauty, yet refrains from an illustrated representation of the premises on its business stationery. Did handsome apply to the exterior, interior, or both? What were the criteria for such a superlative? Many other postal covers I've seen for like establishments have included illustrations of the building in which they set up shop. St. Paul Book and Stationery Co. chose to use that space on the front cover of the envelope to tell you something about their business. I would argue that was much better use of the space. Ins...